推仁, 以人为本RECOMMEND BENEVOLENCE,
PEOPLE ORIENTED
尚义,以利济世
ADVOCATING RIGHTEOUSNESS,
BENEFIT THE MASSES OF SOCIETY
重礼,以和兴商
ATTACH IMPORTANCE TO
COURTESY, HARMONY BRINGS WEALTH
智造,以质为先
WISDOM CREATE,QUALITY FIRST
履信,以诚取利
DELIVER ON COMMITMENTS,
BY THE GOOD FAITH TO OBTAIN THE BENEFIT